Redefining Product Development for the Modern Market
At Esipick, we follow a proven strategy that challenges traditional MVP models. Our Demo-Sell-Build approach helps you validate market demand, minimize risk, and build products customers truly want—before you even start building.
Traditional MVPs are no longer enough. In today’s market, launching an incomplete or flawed product leads to missed opportunities.
The MVP approach was born in a different era, but with lower barriers to entry and an overabundance of options, customers are quick to abandon products that don’t meet their expectations. To succeed, your product needs to deliver value from the start.
Our Revolutionary Approach [Demo]-[Sell]-[Build]
Esipick’s Demo-Sell-Build approach redefines the product development process. By demonstrating your product concept, selling it to real customers, and validating market demand before building, we ensure that your product is something customers genuinely want.
Demo
Create a product concept demonstration.
Sell
Validate market interest by attempting to sell the concept.
Build
Only after customer validation, proceed to actual product development.
Benefits of the Demo-Sell-Build Approach
Esipick’s Demo-Sell-Build approach redefines the product development process. By demonstrating your product concept, selling it to real customers, and validating market demand before building, we ensure that your product is something customers genuinely want.
Validate demand with minimal resources before committing to development.
Customer Insights
The selling process provides valuable insights into what customers really want.
Resource Efficiency
Only build what you know customers want and are willing to pay for.
Customer Discovery The Heart of Our Process
Deep customer understanding is the foundation of our approach. In the Customer Discovery phase, we conduct problem-focused interviews to uncover the root causes of customer pain points. We don’t just listen to surface-level issues; we dive deeper to uncover unique insights that guide our solution design.
Crafting the right solution based on real customer insights.
Once we’ve gathered deep insights, we design solutions that fit your customers’ needs. At this stage, we focus on high-level concepts, exploring different approaches before narrowing in on the best one that addresses the problem effectively.
Creating a Demo—The Power of Visualization
Creating an effective demo to validate our concepts.
A demo is not just a working product—it’s a representation of how your solution works. It’s designed to be visually appealing and interactive, allowing customers to engage with the core value proposition even before development begins.
Building the Product Only What Matters
Building what customers want, not just what’s possible. After validation, we move to product development, prioritizing the core features that have been proven to resonate with customers. No distractions—just focused development that delivers value.
Go-to-Market Strategy (GTM)
We don’t just build—we help you launch with precision.
Our Go-to-Market Strategy focuses on aligning product launch with market readiness. Here’s how we approach it
We conduct deep market analysis to identify opportunities and threats.
Segmentation & Targeting
We define the right target audience, focusing on customer personas that are most likely to convert.
Positioning
We position your product in a way that clearly differentiates it from competitors.
Sales Strategy
We define clear sales tactics, including pricing models, distribution channels, and sales teams.
Post-Launch Monitoring
Continuous feedback loops and performance tracking help refine the product offering and sales tactics.
How We Leverage AI Tools for Faster Development
We harness the power of AI to accelerate product development and enhance innovation. At Esipick, we integrate AI-driven tools like Claude, ChatGPT, and Replit to speed up the development cycle. Here’s how we use these tools to help our clients
We use Claude for advanced machine learning and automation to enhance product insights, customer interaction, and data-driven decisions.
ChatGPT powers our customer support and discovery process, helping us quickly iterate on customer feedback, refine product messaging, and handle inquiries efficiently.
Replit accelerates our coding process, allowing us to rapidly prototype and test product features with AI-assisted coding tools.
Ready to Transform Your Product Development & Go-to-Market Strategy?
Esipick offers a comprehensive approach that not only helps you validate market demand but also guides you through every phase of the Go-to-Market process. Whether it’s product development or market positioning, we’re here to ensure your success.
